Their incomprehensibility makes Minions the ideal global product – suitable anywhere. In an era when rampant nationalism, Minions created a sharp contrast, advertising a clear globalization future. Minions minimize and ease the current worry about global change. They are mysterious and meaningless, but lovely and innocent. As Hollywood studios’ efforts to reach overseas markets become worse, the Minions image emerges as the ideal globalization product, accompanied by a simple guideline: to be happy go.

 

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